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Strategy

to win eCommerce race

Profitable E-Commerce – Possible?

By  •  Strategy

India’s e-commerce startup losses grew 293% to Rs 7,884 crore in FY15

Things are not as great as they seem, but the industry is poised to …
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Psychology of Ecommerce Sales: Too Much of a Good Thing

By  •  Strategy

If you’ve ever heard the saying “too much of a good thing,” you probably assumed they weren’t talking about beer, chocolate, or cigars. Or, if that phrase was …
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Psychological Pricing Is Your Golden Ticket to Selling More

By  •  Strategy

What Is a Psychological Pricing Strategy?

Simply put, it’s a strategic way to price your products or services to influence people when making a buying decision.


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TOP 7 RESERVATIONS OF ECOMMERCE-PHOBES

By  •  Strategy

As an avid online shopper, I’m always amazed when I meet someone who has never made an eCommerce purchase. They’re a shrinking breed, but they do exist. Take …
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BUILDING CUSTOMER LOYALTY FROM ORDER RETURNS

By  •  Strategy

It’s something that practically all eCommerce merchants have to deal with – returns. We all dread them, but it’s a necessary evil. When handled correctly however, it will …
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STOP SELLING PRODUCTS!

By  •  Strategy

Stop selling your products! Yeah, that may sound weird coming from a company that builds e-commerce sites. But my point is that you have to stop thinking that …
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Are You Millionaire Material?

By  •  Strategy

Most of the millionaires in the world aren’t celebrities living in massive estates.  In fact, you could be living next to a millionaire and you might not even …
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Marketing Isn’t For You

By  •  Strategy

Having been in marketing for over 9 years, I’ve recently come to the conclusion that marketing isn’t for me.

Now before you start making assumptions, keep …
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6 Ecommerce Marketing Tactics to Stop Your Bucket from Leaking

By  •  Strategy

As an online store owner, you’re always on the lookout for new ways to drive traffic, but how many times have you invested time, energy and money into …
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Avoid These 7 Mistakes in Your Ecommerce Business

By  •  Strategy

Building an online business can be difficult, especially if it’s your first time. However, just because it’s your first time doesn’t mean you need to make first-timer mistakes. There’s …
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